Privacy Policy

Privacy Policy

Last updated: July 23, 2026

TECHUP operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). TECHUP is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:

• Contact details: Including your name, address, billing address, shipping address, phone number, and email address.

• Financial information: Including credit/debit card numbers, payment card information, financial account information, transaction details, form of payment, and payment confirmation.

• Account information: Including your username, password, security questions, preferences, and settings.

• Transaction information: Including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.

• Communications with us: Including the information you include in communications with us, such as customer support inquiries.

• Device information: Including information about your device, browser, or network connection, your IP address, and other unique identifiers.

   

• Usage information: Including information regarding your interaction with the Services, such as how and when you navigate the store.

   

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: When you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

• Automatically through the Services: From your device when you use our products or services, and through the use of cookies and similar technologies.

• From our service providers: When we engage them to enable certain technology and when they collect or process your personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: To perform our contract with you, process payments, fulfill orders, remember preferences, manage your account, arrange shipping, facilitate returns, and create a customized shopping experience.

• Marketing and Advertising: To send promotional communications by email, text message, or postal mail, and to show you online advertisements based on your activity.

• Security and Fraud Prevention: To authenticate your account, provide a secure payment experience, and detect or investigate fraudulent or illegal activity. (Note: You are responsible for keeping your account credentials safe).

• Communicating with You: To provide customer support and maintain our business relationship.

• Legal Reasons: To comply with applicable law, respond to valid legal processes, and enforce our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

• With Shopify and Vendors: Third parties who perform services on our behalf (e.g., IT management, payment processing, fulfillment, and shipping).

• With Business and Marketing Partners: To provide marketing services and advertise to you.

• At Your Direction: When you request or consent to our disclosure of certain information, such as shipping integrations or social media logins.

• Within Our Corporate Group: With our affiliates.

• For Legal or Business Transactions: In connection with a merger, bankruptcy, or to comply with legal obligations and defend our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify and its third parties. Shopify may use this data to provide and improve its enhanced features. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may provide links to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Information you provide on public venues or third-party social networking platforms may also be viewable by other users.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, please contact us to request its deletion.

Security and Retention of Your Information

No security measures are perfect. Any information you send to us may not be secure while in transit, so we recommend avoiding unsecure channels for sensitive information. We retain your personal information based on factors such as maintaining your account, providing Services, and complying with legal obligations.

Your Rights and Choices

Depending on where you live, you may have the following rights:

• Right to Access / Know: Request access to personal information we hold about you.

• Right to Delete: Request that we delete personal information we maintain about you.

• Right to Correct: Request that we correct inaccurate personal information.

• Right of Portability: Request a copy of your personal information to transfer to a third party.

• Managing Communication Preferences: You may opt out of promotional emails at any time using the unsubscribe option.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your requests.

Complaints & International Transfers

If you have complaints about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority. Please note that we may transfer, store, and process your personal information outside the country you live in, relying on recognized transfer mechanisms where applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact Us

Should you have any questions about our privacy practices, or if you would like to exercise any of the rights available to you, please contact us at:

• Email: official.techup.pakistan@gmail.com

• Phone / WhatsApp: +92 3135654126

• Address: Rawalpindi, Pakistan